New New Women's New Arrivals

Let your waistband do the talking.The UltraModal™ Messages Hipster pairs bold, expressive waistbands with our signature soft feel. Designed for every mood, every vibe, and every message worth wearing.With full coverage, a barely-there feel, and no digging or pinching, these Hipsters are made for...

Quarter SockFor those of us who want to show off your sock, but don’t want it riding halfway up your leg, the men's Quarter Sock is totally your jam. As Goldilocks would put it, these socks are juuuust right. The reinforced heel & toe...

Softness Made of Dreams Gone are the days of pushup bras—it’s the Bralette’s time now. This Bralette has a U-back that offers gentle support without the wires and a barely-there feel. Ahhh. The square scoop neck gives a stylish athletic vibe that is flattering...

A Silhouette for Everybooty Be nice to your bottom and get it in our Bikini silhouette asap. A universally flattering fit that minimizes slippage without sacrificing style. Every inch of your booty will thank you with our signature soft fabric. Our softer-than-soft MicroModal literally...

Bring This to the Bedroom Slip into our FeelFree Lace PJ Set and get ready for your dreams to ascend to a whole new level. With super soft, custom-designed lace for added style and confidence, you can sleep soundly in these (or not sleep...

Full-Coverage, Full-Comfort We’re blessing you with the gift of full-coverage. For those who want each of their buns cradled by our signature, soft-as-heck, MicroModal fabric, these will do the trick. Soft-leg elastic keeps your Undies in one spot, with a classic hipster fit for...

V Comfy, V VersatileOne word: MicroModal. Yeah, the soft stuff our Undies are made of. We are reinventing what it means to lounge. Going to the post office? Lounge. Sitting at home on the couch? Lounge. Taking the pup for a walk? Oh yeah,...

Your New Favorite Tee This is the Tee you pick out for days you need superpowers. It’s soft—like, way softer than you think. Made from the same MicroModal as our Undies, it’s features a crew neck, a tailored fit, and comes equipped with full-fledged...

Short and Sweet Don’t be like Goldilocks, find the pair of Shorts that feel juuust right, right away. Is that how the story went? Anyway, these Shorts are soft, cozy, and made with our signature MicroModal fabric for the ultimate feel-good fit. They feature...

Comfiest in the Whole Wide World Our Modal Wide Leg Pant isn’t just made to fit extra snacks, but it’s designed to be the coziest and most comfortable pants you’ve ever worn. Seriously, you won’t ever take these off. Is it gonna be a...